Myers Holum

Simplifying a complex media infrastructure platform for enterprise buyers

Over the years, the Myers-Holum website had grown without a consistent information architecture, making it difficult for visitors to navigate and understand the company's offerings.

The website contained valuable information, but the overall experience lacked structure. Navigation was confusing, pages followed inconsistent layouts, and the content hierarchy made it difficult for users to quickly find relevant services, industries, and resources.

Several core areas needed improvement:

The navigation lacked a logical hierarchy.

Page layouts and user journeys were inconsistent.

The design system lacked consistency across colors, typography and components.

Myers-Holum's proprietary NS90 methodology was not clearly communicated.

Static visuals failed to create engagement.

The footer was cluttered and difficult to navigate.

The WordPress CMS required unnecessary effort for routine content updates.

The resource center offered limited search capabilities and made it difficult for users to discover relevant content.

The content was text-heavy and difficult to scan.

The challenge was not simply redesigning the website—it was creating a structured digital experience that improved usability, strengthened the brand, and provided a scalable foundation for future growth.

The website needed to:

Improve information architecture

Build a consistent visual language

Modernize the CMS experience

Simplify complex content

Create intuitive navigation and page flow

Better communicate the NS90 framework

Improve content discovery through search and filtering

Create a scalable website for future growth

Our Solution

Restructuring the website for a better user experience

We started by rebuilding the website's information architecture to create a more intuitive browsing experience.

The navigation was reorganized into a clear hierarchy, making it easier for visitors to discover services, industries, resources, and company information. We also restructured the footer to improve accessibility to important pages.

Across the website, page layouts were redesigned to establish consistent user journeys, helping visitors move naturally from understanding Myers-Holum's expertise to exploring solutions and taking action.

This transformed an unstructured website into an experience that feels organized, predictable, and easy to navigate.

Creating a modern visual language

The previous website relied heavily on static layouts with limited visual engagement.

Nitrous introduced a refreshed visual system that better represents Myers-Holum's enterprise positioning.

We improved:

Website imagery

Color palette

Contrast and accessibility

Typography hierarchy

Component consistency

Design style guide

Interactive animations and transitions

Purposeful interactions throughout the website create a more engaging experience while helping guide users through the content.

A stronger visual hierarchy ensures important information receives the attention it deserves without overwhelming visitors.

Website homepage promoting container homes with images of modern tiny home designs and a 4.5-star rating.

Simplifying content and strengthening the brand

Enterprise consulting websites often contain extensive service information, making content organization critical.

We restructured content throughout the website to improve readability and help users quickly understand Myers-Holum's capabilities.

To reinforce the brand, we created:

A custom icon library

Branded graphic patterns inspired by the Myers-Holum logo

Consistent visual elements across the website

One of the key priorities was improving the presentation of NS90, Myers-Holum's proprietary implementation methodology.

Instead of embedding it within broader content, we created a dedicated, structured experience that clearly explains the framework, its value, and how it benefits customers. This makes one of Myers-Holum's strongest differentiators easier to discover and understand.

Typography sample of the MATTER font showing uppercase, lowercase, and numbers in Regular, Medium, and Bold weights on a purple background.

Migrating from WordPress to Webflow

Beyond improving the design, we modernized the website's entire technical foundation.

The website was migrated from WordPress to Webflow, providing the marketing team with greater flexibility and easier content management.

As part of the migration, we:

Rebuilt the CMS architecture

Optimized the URL structure

Standardized page slugs

Improved content organization

Simplified future website management

Redesigned the resource center with enhanced search and filtering capabilities.

Visitors can now discover content based on categories such as:

Industry

Topic

Date

Resource type

This significantly improves content discoverability while helping users quickly find information relevant to their needs.

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Results

Through strategic UX improvements, content restructuring, visual design, and Webflow development, Nitrous transformed the Myers-Holum website into a modern digital platform that better serves both prospective customers and internal marketing teams.

Performance Highlights

Improved Information Architecture

A completely restructured navigation, footer, and page flow make the website easier to explore while creating more intuitive user journeys across services, industries, and resources.

Stronger Content Experience

Clearer content hierarchy, structured layouts, and improved storytelling make complex consulting services easier to understand while giving greater visibility to Myers-Holum's proprietary NS90 methodology.

Elevated Brand Experience

Updated imagery, interactive experiences, refined colors, improved contrast, custom icons, and branded design patterns create a modern enterprise-ready digital identity.

Scalable Webflow Platform

Migrating from WordPress to Webflow provides a flexible CMS that's easier to maintain, allowing the marketing team to publish and manage content efficiently without relying on developers.

Better Resource Discovery

Advanced search and filtering help visitors quickly find relevant blogs, insights, and resources based on categories such as industry, topic, and publication date, creating a more useful knowledge hub.

Conclusion

The Myers-Holum website demonstrates how thoughtful UX strategy, structured content, and scalable development can transform an enterprise consulting website.

By reorganizing the information architecture, improving navigation, modernizing the visual experience, strengthening the presentation of the NS90 methodology, and migrating the website from WordPress to Webflow, Nitrous created a digital platform that is easier to navigate, simpler to manage, and better equipped to support business growth.

The result is a website that communicates Myers-Holum's expertise with greater clarity, delivers a more engaging user experience, and provides a future-ready foundation for ongoing marketing and content initiatives.

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FAQs

Do you offer free consultations or discovery calls?

Yes- our discovery call is completely free, and it comes with a bonus: a tailored, no BS audit report of your current website and the areas that you can improve upon.

How do I get started?

Easy - just book a call with us. We’ll chat about your goals, pain points, ICP, GTM, and what success looks like for you. From there, we’ll map out the right plan, share a proposal, and get things moving.

Where can I see results or metrics from past projects?

You can check out our case studies - they highlight real metrics like improved conversion rates, faster GTM, SEO growth, and brand transformation. We don’t just show pretty visuals - we show the impact. Head to our Work or Case Studies section, or book a call, and we’ll walk you through the numbers behind the stories.

What industries have you worked with?

We’ve worked with a wide range of industries, but we specialize in B2B SaaS, cybersecurity, AI, enterprise services, and technology services.

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Migrating Myers-Holum to Webflow to simplify the enterprise buying journey