Web Design
Webflow

Bringing visual thinking to life with a data-led digital experience.

15+
Total pages launched
50+
Custom components
<0.7 sec
Load time
Company Size:
Mid-size Enterprise
Teams we collaborated with
Marketing
Location
Haryana,
India
Checkout live site

Goals of website redesign- The challenge

As Decision Tree evolved into a forward-thinking consulting partner, its visual identity and digital experience needed to better reflect the clarity and depth of its services. The existing website had served its purpose in earlier stages, but there was now an opportunity to elevate the brand presence, simplify navigation and create a more engaging experience aligned with the company’s growth and expertise.

Decision Tree aims to enhance its online presence. This required a website that:

Establish a future-ready brand identity

Modernize the visual language and craft a distinctive logo that reflects innovation, clarity, and decision-making logic

Enhance messaging and communication

Develop persuasive, jargon-free content that articulates value instantly and speaks directly to key audiences.

Improve user experience and conversion

Streamline navigation, simplify access to key information, and guide visitors toward meaningful actions like demos and consultations.

Empower internal teams with flexible tools

Implement a scalable CMS that enables the team to manage and update content independently, without relying on developers.

Key question

How can a growing data-focused consultancy turn its brand and website into a powerful tool for trust, clarity, and conversion, while staying agile in the process?

Approach

Goal Definition

A future-focused brand identity combined with a high-conversion website, strategically crafted for speed, impact, and long-term scalability. The focus was on delivering meaningful communication, building trust, and guiding action through purposeful design. Every visual and interaction was mapped to embody Decision Tree’s data‑first, insight‑driven ethos.

Focus areas

Brand and Logo design

Craft a logo and visual system that signals innovation, connectivity and forward motion.

Clarify messaging

Simplify communication to help visitors understand their value instantly.

Improve UX flows

Streamline navigation, simplify access to key information, and guide visitors toward meaningful actions like demos and consultations.

Drive conversion

Implement a scalable CMS that enables the team to manage and update content independently, without relying on developers.

Enable internal autonomy

Build a CMS structure that empowers the team to manage content without developers.

Solution

Strategic branding & Logo design

Designed a forward-thinking logo featuring a right-pointing arrow - symbolizing momentum, clarity, and direction.

Integrated decision-pattern elements and flowchart-inspired shapes to reflect systematic, data-driven thinking.

Applied clean lines and geometric forms throughout the visual system to convey precision, connectivity, and scalability.

Concept‑driven UX & Messaging

Developed a simplified sitemap and streamlined user flows based on the journey: “discover → understand → act.”

Crafted clear, benefit-driven headlines and supporting copy, removing jargon to improve speed of comprehension.

Designed tailored pathways and strategic CTAs to guide different personas toward relevant actions like demos and consultations.

Visual system and UI enhancements

The rebrand and website redesign gave Decision Tree a cohesive, future-ready digital presence that reflects its expertise and credibility. Visitors now experience clear messaging, seamless navigation, and purposeful design, driving higher engagement and conversions. With a flexible Webflow CMS, the internal team can scale content effortlessly to support growth.

A logo and identity that instantly communicates innovation and trust.

Used these elements to create a cohesive design language that aligns with Decision Tree’s analytical expertise.

Delivered a clear and engaging visual framework that makes content easy to explore and understand.

Content optimization

Wrote benefits-first copy across hero sections, solution pages, and CTAs - focused on outcomes that resonate with decision-makers.

Structured content with clear hierarchy and scannable layouts to improve readability, engagement, and time on page.

Refined tone to communicate complex ideas clearly and accessibly, while aligning content with SEO best practices for better visibility.

Results

The rebrand and website redesign gave Decision Tree a cohesive, future-ready digital presence that reflects its expertise and credibility. Visitors now experience clear messaging, seamless navigation, and purposeful design, driving higher engagement and conversions. With a flexible Webflow CMS, the internal team can scale content effortlessly to support growth.

Performance highlights

Brand transformation

A logo and identity that instantly communicates innovation and trust.

Accelerated time to impact

Branding + website delivered in a single sprint; zero internal slowdown.

Empowered teams

Webflow CMS lets non‑technical staff publish updates on the fly.

Clarity for multiple audiences

Tailored journeys guide prospects, partners, and stakeholders effortlessly.

Conversion‑driven UX

Strategically placed CTAs move users from awareness to inquiry with ease.

Web Design
Webflow

Nitrous unleashed: Transforming the digital presence in 100 days.

Branding
Web Design
Webflow

Designing with purpose: Web accessibility for an accessibility leader.

FAQs

Do you offer free consultations or discovery calls?

Yes- our discovery call is completely free, and it comes with a bonus: a tailored, no BS audit report of your current website and the areas that you can improve upon.

How do I get started?

Easy - just book a call with us. We’ll chat about your goals, pain points, ICP, GTM, and what success looks like for you. From there, we’ll map out the right plan, share a proposal, and get things moving.

Where can I see results or metrics from past projects?

You can check out our case studies - they highlight real metrics like improved conversion rates, faster GTM, SEO growth, and brand transformation. We don’t just show pretty visuals - we show the impact. Head to our Work or Case Studies section, or book a call, and we’ll walk you through the numbers behind the stories.

What industries have you worked with?

We’ve worked with a wide range of industries, but we specialize in B2B SaaS, cybersecurity, AI, enterprise services, and technology services.

Ready to start the project?

The journey’s just as exciting as the destination—so, what are you waiting for? Let’s hit the gas.

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