Strategic design meets smart demand gen

125+
Websites created
6+
Years in business
12+
Countries covered
$240M+
Combined funding received by our clients

Bold claims, huh? Let’s see how we do it.

UX & CRO Audit

Not sure how to move forward with your website redesign? We’ll break it down with a comprehensive audit report with clear, actionable insights so you know exactly what to improve to drive real results.

Visual story-telling for B2B

Our crew simplifies complex ideas and crafts a visual narrative that takes your ICP on an emotional journey, delivering your message with clarity and impact.

Product Illustration

We design product illustrations that clearly showcase your value proposition, ditching vague, clunky screenshots for visuals that actually resonate with your ICP.

Creative Direction

Grounded in research and aligned with your brand voice, our creative direction keeps your identity consistent and memorable across every platform.

Thoughtful Animations

We treat animations as an integral part of the story, not just as decoration. They are designed to elevate the experience while maintaining razor-sharp performance.

Design System

Built on components, our design approach delivers a scalable system that keeps design and development in sync so your site grows smarter and launches faster.

The key to consistent results?
A clear,
repeatable process.
Here's our step-by-step breakdown.
01

Discovery & Research

UX Workshop
Competitive Analysis
User Research

It all starts with a deep dive into your product vision, business goals, and ICP. From there, our crew conducts in-depth research to uncover distinct possibilities and chart the path forward.

02

UX Design

IA
Content Strategy
Wireframes
Illustration Concepts

This is where the solution starts to take shape. Here, our focus is on crafting a seamless user experience where navigation feels natural, content is easy to absorb, and your value proposition is instantly clear.

03

Visual direction exploration

Moodboard
Visual Concepts

As a precursor to visual design of the pages, we explore concepts that reflect your brand’s essence, elevate the story we’re telling, and infuse a unique character to the overall design.

04

Web Design

Visual language setup
Responsive Design

This is where the page design comes to life. Based on the chosen concept, our crew creates layouts that are not only visually striking but fully responsive, looking great on everything from a phone screen to a widescreen display.

05

Creative Design

Product Illustrations
Icons & Images
Graphic Assets

We tie everything together with graphic assets that align with the visual language and reinforce the story our content tells, thoughtful product illustrations, purposefully crafted icons, and carefully chosen imagery.

06

Motion Design

Animated Illustrations
Micro Interactions

The final layer that elevates storytelling is intentional motion design. From animated illustrations that highlight product USPs to micro-interactions that add life to every page, we craft motion that feels purposeful, cohesive, and refined.

07

Design System

Components
Style Guide

The design system, what we call the scale enabler, is the bridge between kickass Figma designs and fully functional websites. We create such a detailed system of fonts, paddings, and other design components that building new pages becomes effortless. Oh, and of course it’s fully responsive!

The one which are fueled by Webflow and done by us

Web Design
Webflow

Nitrous unleashed: Transforming the digital presence in 100 days.

Branding
Web Design
Webflow

Designing with purpose: Web accessibility for an accessibility leader.

Web Design
Webflow

A fresh take on the online presence of a performance enablement platform.

FAQs

What makes a good B2B website design?

  • A good B2B website design does more than look sharp—it works hard to move your buyers. It starts with product storytelling that speaks directly to your audience’s pain points, showing how your solution fits into their world. Clear messaging, intuitive navigation, and conversion-focused design make it easy for users to find what they need and take action.
  • It should include strong demand generation tools like lead capture forms and persuasive CTAs, all wrapped in a responsive, fast-loading experience across devices. And it doesn't stop at launch—ongoing optimization through analytics and feedback keeps the site aligned with your audience and evolving GTM needs.

What is B2B web design?

  • B2B web design is the strategic approach to building websites that help businesses sell to other businesses. At Nitrous, we specialize in custom B2B website design that supports your go-to-market (GTM) strategy, engages your ideal customer profile (ICP), and drives real results.
  • Our focus goes beyond visuals—we build conversion-focused websites with clear value propositions, intuitive navigation, and informative content designed to generate leads and move buyers through the funnel. From SEO-optimized B2B websites to Webflow websites for SaaS and enterprise brands, everything we create is built to scale.
  • We blend storytelling, smart UX, and strong structure to deliver high-performance B2B websites that support lead generation, sales enablement, and long-term business growth.

What tools do you use for web design and communication?

We design in Figma, manage projects in ClickUp, and communicate through Slack—so everything stays fast, clear, transparent, and collaborative. It keeps everyone on the same page, from kickoff to launch.

What metrics can I potentially improve with my site redesign?

You can expect better conversion rates, lower bounce rates, and longer time on site as users engage more with a clearer, faster experience. Page load times improve, SEO gets a boost, and your team saves time with a site that’s easier to manage—no dev needed for every update.

How do I know if my website needs a redesign?

We run a free design audit to uncover issues like inconsistent visuals, poor site structure, weak messaging, SEO gaps, or confusing UX. To get your free audit now, click here.

I don’t want a basic website with content, I want to tell a story. Do you know how to create one?

Absolutely. When Singulr came to us, they had a complex AI product. We turned it into a clear, engaging story—using custom visuals, motion, and scroll-based flow - See case study. We don’t just design pages—we craft narratives that resonate with your ICP.

Ready to start the project?

The journey’s just as exciting as the destination—so, what are you waiting for? Let’s hit the gas.