Web Design
Webflow

From stealth to spotlight: Singulr’s GTM story.

10+
Total number of pages created
<0.6secs
Website loading speed
Teams we collaborated with
Marketing
SEO
Engineering
Checkout live site

Goals of website redesign

As a newly funded startup in the enterprise AI space, Singulr needed to establish trust, clarity, and momentum—fast. With a $10M seed round secured and a platform that tackled AI discovery, policy enforcement, and risk management, the team faced a critical challenge:
How to communicate the value of a deeply technical product to a non-technical audience—without overwhelming or confusing them.

Key Objectives:

Establish credibility.

Drive engagement & conversion.

Communicates  product offerings to ICP.

Support a phased launch.

But with limited time and resources—and product as the top priority—they needed a fast, high-impact solution that wouldn’t divert attention from their core mission.

This challenge posed a key question

How do you translate a complex, enterprise-grade product into a clear, engaging website, without slowing down your core team during a critical launch window?

Solution

Concept-driven one-pager

We launched with a sleek one-pager to communicate the concept, validate messaging, and support early GTM, helping Singulr share its vision with prospects, investors, and partners during early development.

Full-scale marketing website

As Singulr gained traction, we scaled the site into a modular Webflow site with targeted enterprise messaging, interactive layouts, and a flexible CMS for easy internal updates.

Custom product illustrations & Motion design

A future-ready, device-agnostic design was essential to cater to Aligned Automation’s global audience and support scalability as the company evolved. We created a responsive website that optimized performance acTo simplify and elevate Singulr’s platform, we created custom illustrations to explain key features from AI discovery to policy enforcement and used motion design to enhance engagement and create a smooth experience.ross all devices and implemented a modular design approach, ensuring seamless integration of new features and updates as their needs grew.

Brand System

We helped refine Singulr’s brand identity to ensure it felt modern, enterprise-ready, and consistent across all digital touchpoints.

Result

The redesigned website launched Singulr AI from stealth to spotlight, clearly communicating a complex product to a broad audience. The one-pager helped secure early traction with investors and partners, while the scalable Webflow site supported ongoing growth with modular content, custom visuals, and strong messaging. The result: faster GTM, improved engagement, and a credible digital presence that positioned Singulr as a serious player in enterprise AI.

Performance highlights

Accelerated time to market

Nitrous quickly delivered a concept site, followed by a full-scale redesign. All without burdening Singulr’s internal team.

Freed up internal resources

With Nitrous managing design, development, and site maintenance, Singulr’s product and engineering teams remained focused on building and launching the platform.

Clear storytelling for a complex product

Through custom visuals, intuitive UX, and motion design, the site clearly communicates Singulr’s value proposition, even to non-technical stakeholders.

Future-ready foundation

The Webflow-based site is modular, editable, and scalable, enabling the team to evolve messaging and add pages without relying on developers.

Enterprise-grade brand presence

The final website and brand system position Singulr as a credible, modern player in the AI governance space,  building trust with enterprise customers from the first click.

Highly recommend!

"Working with the Nitrous team to build Singulr AI’s website was a great experience. They quickly understood our vision, brought fresh ideas to the table, and delivered a site that captures our brand and mission. We’re happy with the final product and highly recommend them to anyone looking for top-tier web development."

Shiv Agarwal
Co-founder and CEO, Singulr AI
Web Design
Webflow

Nitrous unleashed: Transforming the digital presence in 100 days.

Branding
Web Design
Webflow

Designing with purpose: Web accessibility for an accessibility leader.

FAQs

Do you offer free consultations or discovery calls?

Yes—our discovery call is completely free, and it comes with a bonus: a tailored, no BS audit report of your current website and the areas that you can improve upon.

How do I get started?

Easy—just book a call with us. We’ll chat about your goals, pain points, ICP, GTM, and what success looks like for you. From there, we’ll map out the right plan, share a proposal, and get things moving.

Where can I see results or metrics from past projects?

You can check out our case studies—they highlight real metrics like improved conversion rates, faster GTM, SEO growth, and brand transformation. We don’t just show pretty visuals—we show the impact. Head to our Work or Case Studies section, or book a call, and we’ll walk you through the numbers behind the stories.

What industries have you worked with?

We’ve worked with a wide range of industries, but we specialize in B2B SaaS, cybersecurity, AI, enterprise services, and technology services.

Ready to start the project?

The journey’s just as exciting as the destination—so, what are you waiting for? Let’s hit the gas.

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.