Apex CoVantage case study | Accessible UI/UX design and Webflow for a B2B transformation firm

Approach

Goal Definition

Studying top industry leaders, understanding how they implement accessibility best practices and enhance user engagement.

Once we identified key accessibility gaps, how did that shape our approach to making Apex CoVantage’s website fully inclusive? How has the new accessibility-first approach changed the user experience and reinforced Apex CoVantage’s leadership in digital accessibility?

Measure- Apply - Test- Iterate

Identified the most crucial accessibility elements to incorporate, focusing on usability, interactions and content clarity.

Simplified their service positioning to communicate expertise in Data Science, Accessibility and Digital Publication without overwhelming users.

Implemented ARIA labels and keyboard-friendly navigation to enhance accessibility for all users.

Solution

Accessibility-driven design approach

We implemented a user-centric design philosophy that prioritized usability, functionality, and inclusivity while maintaining Apex CoVantage’s brand essence. This involved:

Refining the brand’s visual identity for improved clarity and accessibility.

Creating structured layouts that efficiently presented a large amount of content.

Implementing accessibility best practices to ensure a seamless experience for all users.

Structured layouts that efficiently presented a large amount of content.

Enhanced navigation & User flow

To improve accessibility and streamline the user journey, we:

Redesigned the navigation structure for intuitive browsing and easy access to key resources.

Made the navigation bar 100% accessible, ensuring full keyboard and screen reader compatibility.

Optimized the information architecture, allowing users to find services and insights effortlessly.

Performance optimization for accessibility & SEO

To maximize impact, we focused on:

Implementing ARIA labels and leveraging Webflow’s built-in accessibility features like form autofill attributes and a well-structured CMS.

Adding descriptive alt text to key images and background video controls (play/pause) to meet accessibility and SEO standards.

Enhancing the resource hub with structured content and better categorization for improved discoverability.

Conducting final testing with the NVDA screen reader and optimizing the website for lightning-fast load times (< 0.5 seconds) and higher search rankings.

People using screen readers hear these are decorative so they know they aren't missing any important information

Providing play/pause controls for moving elements, like animations or carousels, significantly benefits individuals with disabilities and those who find movement distracting

Autocomplete enhances the user experience for everyone, especially those with disabilities, by making form filling easier and more efficient

NVDA is a free and open-source screen reader that provides detailed spoken feedback to help visually impaired users interact with their computers.

The DigitalA11Y extension is helpful for identifying missing ARIA labels, landmarks, and alt text for images

Alt text makes content accessible for screen readers and improves SEO by helping search engines understand images

Component-based building

By using a component-based approach, we ensured consistency, flexibility, and easy content updates across the site. This allowed Apex CoVantage’s team to:

Modify sections effortlessly without affecting site integrity.

Optimize workflows for content managers and marketing teams.

Scale the website efficiently without requiring extensive development efforts.

Results

Through our collaboration, Apex CoVantage now has a fully accessible, SEO-optimized website that aligns with their mission of inclusivity. The transformation led to:

Performance Highlights

Enhanced accessibility compliance

The website now fully meets WCAG 2.2

Improved user experience

A streamlined interface and optimized navigation improved content accessibility.

Stronger brand identity

A cohesive and accessible design reinforced Apex CoVantage’s leadership in digital accessibility.

Higher engagement & Reach

Optimized content structure and enhanced readability led to increased website traffic and better audience retention.

Conclusion

The redesigned Apex CoVantage website not only meets the highest accessibility standards but also enhances user engagement and brand credibility. By leveraging Webflow’s advanced capabilities, the site offers long-term scalability and enables effortless content management for the Apex CoVantage team. This project reaffirmed their position as a leader in digital accessibility while setting a new benchmark for inclusive web experiences.

FAQs

Do you offer free consultations or discovery calls?

Yes—our discovery call is completely free, and it comes with a bonus: a tailored, no BS audit report of your current website and the areas that you can improve upon.

How do I get started?

Easy—just book a call with us. We’ll chat about your goals, pain points, ICP, GTM, and what success looks like for you. From there, we’ll map out the right plan, share a proposal, and get things moving.

Where can I see results or metrics from past projects?

You can check out our case studies—they highlight real metrics like improved conversion rates, faster GTM, SEO growth, and brand transformation. We don’t just show pretty visuals—we show the impact. Head to our Work or Case Studies section, or book a call, and we’ll walk you through the numbers behind the stories.

What industries have you worked with?

We’ve worked with a wide range of industries, but we specialize in B2B SaaS, cybersecurity, AI, enterprise services, and technology services.

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Designing with purpose: Web accessibility for an accessibility leader.

Goals of website redesign

Apex CoVantage needed to modernize its digital presence. This required a website that:

Approach

Goal Definition

Measure- Apply - Test- Iterate

Solution

Accessibility-driven design approach

Enhanced navigation & User flow

Performance optimization for accessibility & SEO

Component-based building

Results

Performance Highlights

Development Metrics

Conclusion

Our featured work

Nitrous unleashed: Transforming the digital presence in 100 days.

Designing with purpose: Web accessibility for an accessibility leader.

FAQs

Do you offer free consultations or discovery calls?

How do I get started?

Where can I see results or metrics from past projects?

What industries have you worked with?

Ready to start the project?

Let’s talk