Parkar case study | UI/UX design and Webflow for a B2B industrial solutions brand

Goals of website redesign

Parkar’s comprehensive suite offers Data and Analytics, Artificial Intelligence, Cloud Modernization, Application Development, and Cloud Operations. These essential services enable efficient data governance, accelerate digital transformation, and optimize business operations for scalability and innovation.

Parkar needed to modernize its digital presence. This required a website that:

Stronger visual identity for the brand

A well-organized content structure

Solutions to enhance usability

Expanding audience reach and perception

This challenge posed a key question

Are we positioning ourselves around what we’re best at, or are we trying to say too many things at once?

In response, our team closely studied the market, the pain points of both technical and business stakeholders, and opportunities for purposeful innovation.

Approach

Goal Definition

Benchmarking with the top 10 companies, understanding what they are doing, why their rate of followers is increasing as high as they are? and why their traffic is as high as it is.

Once we realized the gap, how did that shape our approach to repositioning Parkar? How has the new visual identity changed the audience's perception about Parkar?

Measure- Apply - Test- Iterate

Once we identified our niche, the next thing was to align our core expertise and declutter the 10 things that we were trying to sell to just 2 things that we are good at which were Azure-driven platform engineering and platform-led services- managed services

Once you identified the core story, we also did some quick A/B tests should we have a different product page or should the product page be part of the main company page? What insights did you gain from the A/B testing?

Solution

Design-driven Approach

Implementing a user-centric design philosophy that ensures aesthetics, usability, and functionality and the art of story telling that captures Parkar’s innovative spirit with refined brand messaging.

Component based building

Using component-based architecture, content managers and your marketer can easily modify sections without affecting the overall site integrity, improving agility in marketing campaigns.

Performance optimization for SEO

Reducing initial load time and enhancing page performance. Optimizing images for faster load times.

Enhancing user engagement improving content discoverability and streamlining information flow to guide users effortlessly through content.

Results

By collaborating with Nitrous, Parkar achieved outstanding results, including streamlined technical communication, improved user comprehension, and a measurable increase in platform adoption.

Performance Highlights

Increased operational efficiency

Reduced dependency on developers by empowering non-technical teams to manage content effortlessly.

Data-driven decision making

Implemented analytics tools to provide insights into user behavior, optimizing content strategy and engagement.

Optimized performance & Scalability

Developed a high-performing website that handles increased traffic and future growth needs.

Elevated brand identity & Trust

Strengthened Parkar’s market presence by enhancing credibility through a modern, professional, and high-performance website.

Conclusion

The revamped Parkar website showcases its value, boosts user engagement, and improves lead conversion. With Webflow implementation, it offers long-term scalability while enabling the marketing team to manage content effortlessly.

Beyond expectations!

"Collaborating with team Nitrous has been an incredible journey! Their seamless coordination, creativity, and commitment to excellence transformed our website into something beyond our expectations. Tackling tight deadlines with precision and adaptability, they delivered outstanding results. Thank you for your passion and dedication—it’s been a pleasure working with you!"
‍

Purva Jogi

Marketing Associate, Parkar

Creativity and responsiveness

"I have been extremely impressed with how Team Nitrous approached the revamp of our website. From the very beginning, they engaged deeply with our brand, ensuring they fully understood our vision and culture. Their creativity and responsiveness made the entire process collaborative and seamless. The final website looks modern and engaging, truly reflecting our core identity. It has been a pleasure working with Team Nitrous."

Gaurav Singh

CEO and Founder, Parkar

Our featured work

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Web Design

Webflow

Nitrous unleashed: Transforming the digital presence in 100 days.

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Branding

Web Design

Webflow

Designing with purpose: Web accessibility for an accessibility leader.

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FAQs

Do you offer free consultations or discovery calls?

Yes—our discovery call is completely free, and it comes with a bonus: a tailored, no BS audit report of your current website and the areas that you can improve upon.

How do I get started?

Easy—just book a call with us. We’ll chat about your goals, pain points, ICP, GTM, and what success looks like for you. From there, we’ll map out the right plan, share a proposal, and get things moving.

Where can I see results or metrics from past projects?

You can check out our case studies—they highlight real metrics like improved conversion rates, faster GTM, SEO growth, and brand transformation. We don’t just show pretty visuals—we show the impact. Head to our Work or Case Studies section, or book a call, and we’ll walk you through the numbers behind the stories.

What industries have you worked with?

We’ve worked with a wide range of industries, but we specialize in B2B SaaS, cybersecurity, AI, enterprise services, and technology services.

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Nitrous unleashed: Transforming the digital presence in 100 days.

Goals of website redesign

Parkar needed to modernize its digital presence. This required a website that:

Are we positioning ourselves around what we’re best at, or are we trying to say too many things at once?

Approach

Goal Definition

Measure- Apply - Test- Iterate

Solution

Design-driven Approach

Component based building

Performance optimization for SEO

Results

Performance Highlights

Development Metrics

Conclusion

Our featured work

Nitrous unleashed: Transforming the digital presence in 100 days.

Designing with purpose: Web accessibility for an accessibility leader.

FAQs

Do you offer free consultations or discovery calls?

How do I get started?

Where can I see results or metrics from past projects?

What industries have you worked with?

Ready to start the project?

Let’s talk