Web Design
Webflow

A fresh take on the online presence of a performance enablement platform.

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Mesh main thumbnail
Teams we collaborated with
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The challenge

Mesh.ai’s previous website had issues with excessive use of brand colors and an inability to effectively communicate key concepts. To address these challenges, Mesh.ai partnered with us to revamp their website.

This collaboration aimed to create an engaging website that would showcase Mesh.ai's innovative approach to performance enablement.

Revamping flow and navigation for enhanced user experience.

We recognized the importance of enhancing the overall navigation to improve to ensure a seamless and intuitive browsing experience. We simplified the navigation menu, utilizing clear and concise labels that aligned with user expectations, making it easier for visitors to locate the desired information.

Website navigation with Homepage, Product, Pricing, Log in, and Get a demo, showing Product subcategories.
Website menu flowchart with Homepage, Product, Pricing, Log in, and Get a demo options and Product subcategories.
Mobile navigation menu showing Homepage, Product with subitems, Pricing, Log in, and Get a demo buttons.

Wireframes

The resource hub, being a critical component, required careful attention. To achieve this, we created wireframes focused on creating an intuitive and user-friendly navigation system for the resource hub. Clear and logical categories were defined, making it easy for visitors to browse and locate specific resources. Navigation menus and filters were strategically incorporated to provide visitors with quick access to relevant content.

Website resource hub layout with topics, blog, ebook download, and newsletter subscription sections.
Helicap Design Mob image

Design System

We identified key areas where the brand colors could have the most impact. These areas, such as call-to-action buttons, important sections, or highlighting key information, were selectively infused with the brand colors to draw attention and create visual interest.Then used those colors into the identity shape, typically a circle, surrounding the illustrations. This strategic use of brand colors created visual cohesion and helped the illustrations stand out within the overall design.

mesh.ai logo with color palette showing primary, secondary, and neutral colors and their hex codes.
Typography example showing Givonic and Poppins fonts with various weights and sample text on light green background.
Set of 12 blue line icons and four 'Get a Demo' buttons in different styles on pink gradient background.
Illustration of a woman with dark skin, curly red hair, yellow top, blue skirt, and hoop earrings.
Timeline showing six innovation waves, from industrial revolution to technological disruptors, with shorter cycles over time.

Webflow

We added the final touch of magic to the website's development by leveraging our capabilities of Webflow. Implemented micro-interactions using Webflow to add subtle yet impactful impact throughout the website.

We employed scroll-based animations. These animations triggered as users scrolled down the page, adding depth and visual interest to the content. These interactions, such as hover effects, or animated elements, provided users with visual feedback and intuitive cues, making the browsing experience more engaging and interactive.

Web interface showing mesh.ai AI-native performance platform with buttons for product tour and demo.

Responsiveness

We ensured that all interactions were optimized for responsiveness across different devices and screen sizes. The interactive elements seamlessly adapted to different viewport sizes, providing a consistent and delightful user experience, regardless of the device used.

Mesh.ai homepage with text about AI-native performance platform and buttons for product tour and demo.
Mesh.ai screen showing goal alignment progress and a feature to add child goals with 43% completion.
Web page titled Read: The Knowledge Oasis, showing an article on 5 powerful People Analytics dashboards with expert tips.

Post-launch

Post-launch of the website we are actively working with Mesh to design and launch multiple landing pages and social media creatives. We aim to maximize the impact of these efforts and help Mesh achieve its desired outcomes in terms of user engagement, conversions, and overall campaign effectiveness.

Resourceful and desciplined!

"Nitrous has allowed us to significantly bolster our capabilities without building an internal team. From graphic design and illustrations to web development, we can augment our capacity and do more with less. After getting into a soup with another partner, Nitrous stepped in and took on a project midway to deliver within super swift timelines. The team is resourceful, disciplined, and goes above and beyond, and their engagement model with Slack and Asana permits easy collaboration. Our work with Nitrous is appreciated internally and with our audience, so that's a win-win situation for us."

Abhay Singh
Head of demand generation and Revenue operations, Mesh.ai
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Mesh.ai homepage showing employee performance platform features, user interface, and client logos.
Mesh.ai website shows AI-native platform, coaching features, and improving high performer density by up to 15%.
Web Design
Webflow

Nitrous unleashed: Transforming the digital presence in 100 days.

Branding
Web Design
Webflow

Designing with purpose: Web accessibility for an accessibility leader.

FAQs

Do you offer free consultations or discovery calls?

Yes- our discovery call is completely free, and it comes with a bonus: a tailored, no BS audit report of your current website and the areas that you can improve upon.

How do I get started?

Easy - just book a call with us. We’ll chat about your goals, pain points, ICP, GTM, and what success looks like for you. From there, we’ll map out the right plan, share a proposal, and get things moving.

Where can I see results or metrics from past projects?

You can check out our case studies - they highlight real metrics like improved conversion rates, faster GTM, SEO growth, and brand transformation. We don’t just show pretty visuals - we show the impact. Head to our Work or Case Studies section, or book a call, and we’ll walk you through the numbers behind the stories.

What industries have you worked with?

We’ve worked with a wide range of industries, but we specialize in B2B SaaS, cybersecurity, AI, enterprise services, and technology services.

Ready to start the project?

The journey’s just as exciting as the destination. So, what are you waiting for? Let’s hit the gas.

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