Web Design

Webflow

How Trocco scaled globally with a strategic website redesign.

Trocco is a data integration platform that helps businesses streamline their ETL (Extract, Transform, Load) processes. Our challenge was to create a website that would make complex data integration concepts accessible and engaging through the strategic use of illustrations and clear visual hierarchy.

30+

Total number of pages created

85+

Total number of components created

631ms

Website loading time

Industry

Data integration & Analytics

What we did

UI/UX Design Webflow

Company Size

Startup/ Small-business

Teams we collaborated with

Marketing

Location

Japan

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Challenges

Trocco's comprehensive suite offers ETL, Workflow Orchestration, Transformation, Data Catalog, and several other essential features for efficient data governance, speed, and data use optimization.

After raising $25 million in funding, Trocco needed to expand globally. This required a website that:

Showcased technical complexity - while communicating its value proposition clearly.

Visually represented abstract data concepts to make them more digestible.

Offered seamless navigation for both Japanese and international users.

Future-ready and scalable design ensuring easy expansion for new features and markets.

This challenge posed a key question

How might we translate complex data integration concepts into an intuitive, visually engaging website that resonates with both technical and non-technical audiences?

In response, our team closely studied the market, the pain points of both technical and business stakeholders, and opportunities for purposeful innovation.

Solution

User experience design - Information architecture

Structured content using progressive disclosure patterns.

Created clear pathways for different user personas.

Implemented sticky navigation for easy section access.

Concept Visualization

Created custom isometric illustrations showing data flow.

Developed character-based scenarios depicting user journeys.

Designed modular illustration components for various data integration scenarios.

Integration of ROI calculator

To help potential customers quantify the impact of Trocco’s platform, we developed an ROI calculator, providing data-driven insights that reinforce the platform’s value proposition.

Webflow development - Custom solutions

Built custom animations using Webflow’s native capabilities to ensure optimal performance

Implemented responsive design systems for all device sizes.

Created reusable components for scalable development.

Results

By partnering with Nitrous, Trocco achieved remarkable outcomes: dramatically simplified technical communication, accelerated user understanding, and measurable increases in platform adoption.

Performance Highlights

Exceptional performance optimization

Achieved a 631ms load time despite heavy use of illustrations and animations, ensuring a lightning-fast experience.

Marketing Agility

Webflow development empowered the marketing team to publish and test content independently, reducing reliance on developers.

Strengthened brand identity & Credibility

Elevated Trocco’s positioning as a leader in data analytics infrastructure, boosting trust and credibility through a professional, modern, and high performing website.

Improved customer engagement & retention

Created a compelling digital experience that encourages longer user sessions, repeat visits, and increased interaction with Trocco’s offerings by making content more digestible and engaging.

Conclusion

The redesigned Trocco website effectively communicates its value, drives user engagement, and enhances lead conversion. The Webflow implementation ensures long-term scalability, empowering the marketing team with easy content management.

Exceptional expertise!

"Working with Nitrous to develop the TROCCO website using Webflow was a fantastic experience. They demonstrated exceptional expertise and professionalism throughout the project with timely delivery and adapting to our design and changes as and when we needed, they have exceeded our expectations. Their ability to understand our product and the brand's vision and translate it into a user-friendly and visually engaging platform was impressive. TROCCO's new site is intuitive, responsive, and showcases our product features effectively, enhancing our brand presence and engagement."
‍

Pratik Nayek

Director - Global Strategy and Marketing, Trocco

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FAQs

Do you offer free consultations or discovery calls?

Yes—our discovery call is completely free, and it comes with a bonus: a tailored, no BS audit report of your current website and the areas that you can improve upon.

How do I get started?

Easy—just book a call with us. We’ll chat about your goals, pain points, ICP, GTM, and what success looks like for you. From there, we’ll map out the right plan, share a proposal, and get things moving.

Where can I see results or metrics from past projects?

You can check out our case studies—they highlight real metrics like improved conversion rates, faster GTM, SEO growth, and brand transformation. We don’t just show pretty visuals—we show the impact. Head to our Work or Case Studies section, or book a call, and we’ll walk you through the numbers behind the stories.

What industries have you worked with?

We’ve worked with a wide range of industries, but we specialize in B2B SaaS, cybersecurity, AI, enterprise services, and technology services.

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How Trocco scaled globally with a strategic website redesign.

Challenges

After raising $25 million in funding, Trocco needed to expand globally. This required a website that:

How might we translate complex data integration concepts into an intuitive, visually engaging website that resonates with both technical and non-technical audiences?

Solution

User experience design - Information architecture

Concept Visualization

Integration of ROI calculator

Webflow development - Custom solutions

Results

Performance Highlights

Development metrics

Conclusion

Our featured work

Nitrous unleashed: Transforming the digital presence in 100 days.

Designing with purpose: Web accessibility for an accessibility leader.

FAQs

Do you offer free consultations or discovery calls?

How do I get started?

Where can I see results or metrics from past projects?

What industries have you worked with?

Ready to start the project?

Let’s talk