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Sentisum - Designing impactful campaign experiences
Sentisum is a customer experience analytics platform that helps enterprises uncover actionable insights from unstructured customer feedback at scale. Built for modern CX teams, Sentisum enables faster decisions, clearer visibility and measurable impact.Nitrous collaborated closely with the Sentisum team to design and execute creative assets that supported key marketing initiatives and events. The focus was on creating visually consistent, insight-led designs that amplified campaign messaging, strengthened brand recall and worked seamlessly across digital and on-ground channels.
Legacy VoC was a bold campaign aimed at challenging outdated approaches to Voice of Customer programs. The campaign needed to feel disruptive, opinionated and impossible to ignore.For this initiative, Nitrous designed a comprehensive suite of marketing collaterals, merchandise, guerrilla marketing assets and advertising creatives, spanning both digital and print. Every asset was crafted to reinforce the campaign narrative while standing out in crowded enterprise CX conversations.
To bring the campaign to life in physical spaces, a wide range of print assets were designed, including:
Event badges and merchandise
Guerrilla marketing creatives
Banners and standees
Wall advertisements and large-format visuals
Each print asset was designed with strong typography, striking messaging and bold visual language to create instant attention and reinforce the “Legacy VoC is broken” narrative.
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Nitrous designed the Legacy VoC campaign identity, including the core “Legacy VoC” visual treatment and extended it across multiple digital platforms. Digital deliverables included:
Performance ad creatives
LinkedIn campaign assets
Email marketing visuals
YouTube and digital advertising creatives
The digital assets were designed for consistency, clarity and adaptability ensuring the campaign performed effectively across channels while maintaining a strong, unified identity.
Retention Voices was a flagship event focused on customer retention and experience leadership. For this event, Nitrous handled the end-to-end creative execution, from brand identity to campaign rollout. The scope included:
Event branding and logo design
Logo animation and motion video
Event launch and promotional videos
Campaign assets supported by AI-generated visuals
The goal was to create a modern, high-credibility event identity that resonated with enterprise audiences while feeling fresh and future-ready.
For the Retention Voices event, Nitrous designed a comprehensive set of digital-first assets, including:
Event logo and animated logo video
Campaign assets for platforms like Luma
LinkedIn and email marketing creatives
Supporting assets such as carousel posts, speaker cards and AI-generated social posts
These assets ensured strong pre-event visibility, consistent branding across touchpoints and sustained engagement throughout the campaign lifecycle.
Through strategic design and unified execution, Nitrous helped Sentisum transform complex CX narratives into compelling campaign experiences. The campaigns and event assets strengthened brand presence, improved campaign visibility and supported Sentisum’s positioning as a forward-thinking CX platform.At Nitrous, we help brands move beyond isolated assets designing connected creative systems that drive awareness, engagement and long-term impact across campaigns, events and digital ecosystems.
