Design + Dev
Branding

Building a scalable, illustration-led digital system for a fast-growing ASPM platform

96%
Industry Leading Detection Accuracy
1.3M
Founded
2020
Founded
Industry
Cybersecurity / Application Security
Teams we collaborated with
Marketing
Product
Engineering
Company Size
Marketing
Product
Engineering
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The Challenge

As ArmorCode expanded its product capabilities and go-to-market initiatives, the website needed to support scale without becoming complex to maintain.
Key challenges included:

Explaining complex ASPM workflows in a simple and visual way

Supporting frequent product and content updates

Managing a large and growing resource library

Maintaining performance while increasing content volume

Reducing dependency on developers for day-to-day updates

Key Question

How can we build a scalable product website that clearly communicates complex security concepts while remaining easy to manage for internal teams?

Solutions

To address these challenges, we built a structured, illustration-led and component-driven digital system focused on clarity, scalability and operational efficiency.

Illustration-led product storytelling

Complex cybersecurity concepts can be difficult to communicate using traditional screenshots alone. We introduced a custom illustration system to simplify product storytelling. Our approach included:

Custom illustrations to explain ASPM workflows and integrations

UI-style diagrams and flow visuals to show how data moves across tools

Conceptual visuals to replace screenshot-heavy sections

A consistent illustration style across product pages, blogs and resources

ArmorCode can now explain sophisticated security workflows in a more approachable, visual and user-friendly way without losing technical depth.

Component-based Webflow architecture

To enable faster updates and reduce reliance on developers, we built a modular Webflow system using reusable components. Key elements of the system:

Reusable components for product features, modules and CTAs

Flexible layouts that can be rearranged without breaking consistency

Standardized typography, spacing and interactions

Scalable templates for future product expansion

The marketing team can quickly create and update pages without rebuilding layouts from scratch.

Resource & documentation system

ArmorCode regularly publishes whitepapers, reports and solution briefs, requiring a structured content system. What we built:

Consistent templates for all resource types

CMS-driven layouts for easy publishing and updates

Standardized thumbnails and metadata for better organization

Visual consistency across all documents

Content teams can manage and scale resources efficiently while maintaining brand consistency.

Automation for operational efficiency

We implemented targeted automations to reduce manual effort and streamline daily workflows. Automations included:

HubSpot integration for all website forms

Storylane integration for interactive product demos

Redirect management to preserve SEO during content updates

Routine tasks are now automated, saving time and reducing operational friction.

Results

ArmorCode now has a scalable, high-performance website that supports rapid growth and clear communication. The illustration-led approach simplifies complex security concepts, while the modular system enables faster updates with minimal developer involvement.

Performance Highlights

Clearer product storytelling through visual systems

Faster page creation using reusable components

Reduced manual work through automation

Scalable content management without performance trade-offs

Branding
Web Design
Webflow

Designing with purpose: Web accessibility for an accessibility leader.

Web Design
Webflow

A fresh take on the online presence of a performance enablement platform.

FAQs

Do you offer free consultations or discovery calls?

Yes- our discovery call is completely free, and it comes with a bonus: a tailored, no BS audit report of your current website and the areas that you can improve upon.

How do I get started?

Easy - just book a call with us. We’ll chat about your goals, pain points, ICP, GTM, and what success looks like for you. From there, we’ll map out the right plan, share a proposal, and get things moving.

Where can I see results or metrics from past projects?

You can check out our case studies - they highlight real metrics like improved conversion rates, faster GTM, SEO growth, and brand transformation. We don’t just show pretty visuals - we show the impact. Head to our Work or Case Studies section, or book a call, and we’ll walk you through the numbers behind the stories.

What industries have you worked with?

We’ve worked with a wide range of industries, but we specialize in B2B SaaS, cybersecurity, AI, enterprise services, and technology services.

Ready to start the project?

The journey’s just as exciting as the destination. So, what are you waiting for? Let’s hit the gas.

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