Designing experiences for the Purple Book Community

From high-impact event booths to print and digital assets, we partnered with Purple Book Community to design experiences that elevate their presence across campaigns, conferences and community-led events.

Company Size

Professional community
and Industry initiative

Location

Palo Alto, CA

Teams we collaborated with

Marketing

What we did

Event branding
Booth design

About PBC

Purple Book Community (PBC) is a platform built to connect, empower and inspire marketing leaders through curated events, conferences and industry-driven conversations. With a strong focus on community building and thought leadership, PBC brings together decision-makers and practitioners from across the marketing ecosystem. Our role was to translate this vision into tangible, on-ground and digital experiences. We designed a wide range of creative assets that ensured a seamless visual language across touchpoints, helping PBC stand out at events, strengthen brand recall and deliver a consistent experience for attendees and participants.

Print Assets

For PBC’s events and conferences, we created print assets that were bold, clear and designed to perform in busy physical environments. Each asset was crafted to reflect the brand’s energy while supporting event communication and visibility. Print assets included:

Event booths and booth backdrops

Standees and display panels

Brochures and informational collaterals

Event signage and on-ground branding elements

Together, these assets helped create a strong physical presence and a well-aligned event environment.

Social Proof

The impact of the design extended beyond the event floor. Purple Book Community actively shared moments from their events and campaigns on LinkedIn, showcasing the booths, collaterals and overall setup. These organic posts became strong social proof, highlighting the scale, professionalism and visual quality of the experiences.

Digital Assets

Nitrous designed digital assets to support promotions, announcements and post-event engagement, maintaining visual consistency across online platforms. Digital assets included:

Event and campaign creatives for social media

Digital banners and promotional visuals and display panels

Conference announcement and recap creatives

Branded templates for ongoing communications

These assets helped amplify reach and reinforce PBC’s brand presence before, during and after each event.