HeliCap leverages cutting-edge credit analytics technology to analyze millions of loan data points sourced from origination platforms. Through its algorithms and advanced tools, they extract invaluable credit rating insights that serve as the foundational pillar of the risk management framework.
It also has a comprehensive online deal platform exclusively tailored for the investor community which grants access to exclusive co-investment opportunities. This unique avenue enables investors to tap into a world of carefully selected private investments, all from a secure and user-friendly online environment.
The former website had grown obsolete, it no longer reflected the company's innovative and forward-thinking approach, was lacking intuitive navigation and engaging visuals.
Recognizing its target audience of high-net-worth individuals, Helicap aspired to portray a premium aesthetic through its website – one that resonated with its exclusive clientele.
We followed a sprint-based approach for Headspin.
We discover the user’ needs and pain points with you and understand the problem statement.
Through personas, journey maps and user flows we try to break down the problem statement and explore possible solutions.
We first test ideas on low fidelity wireframes for layouts and functions before transitioning to high fidelity visual mockups.
The visual design elements come together in a prototype where the product behavior is A/B tested for access, usability & functionality.
We align with the development teams to achieve what was envisioned at the first step and help bring the product to life.
We adopted a sprint-based project management approach, segmenting our project into 8 distinct sprints. This approach ensured that we are maintaining a consistent and deliberate pace, with each sprint geared towards accomplishing well-defined objectives within set timeframes.
Recognizing the need for a seamless browsing experience, we focused on refining our website's navigation. We simplified the menu, using clear labels that matched user expectations. This empowered visitors to navigate with ease and precision.
The resource hub, being a critical component, required careful attention. To achieve this, we created wireframes focused on creating an intuitive and user-friendly navigation system for the resource hub. Clear and logical categories were defined, making it easy for visitors to browse and locate specific resources. Navigation menus and filters were strategically incorporated to provide visitors with quick access to relevant content.
In our design system, we seamlessly incorporated a premium look tailored to our high-end audience. Through carefully curated premium images and well-chosen icons, we tried to convey exclusivity. Complementary fonts further enhanced readability and elegance. This approach collectively ensured the website was not only visually appealing but also effectively conveyed our message to the users.
During the webflow development phase, we skillfully implemented seamless interactions that significantly enhanced the overall user experience. Our focus was on facilitating content readability. We integrated micro-interactions that ensured fluidity across the website.
These thoughtful design elements collectively contributed to a smooth and engaging browsing journey, effectively elevating the usability of the website. In addition to it, the CMS structure was created with the intent of enabling smooth data management. Through the meticulous organization of content modules and the implementation of user-friendly data fields, we ensured that the process of adding and updating information was intuitive and hassle-free.
Our design expertise has shaped an identity that not only captivates visually but also operates seamlessly, showcasing our dedication to both aesthetics and usefulness. Icons skillfully simplify ideas and guide effortlessly, while our thoughtfully chosen images enhance connection and convey emotions.
In the style guide, fonts play a pivotal role in expressing the brand's personality. The typefaces combine elegance with easy readability. The primary font adds sophistication, while the secondary font ensures effortless comprehension. This font selection gives the brand a unique voice and ensures clear, consistent communication.
We carefully optimized all interactions and designs to work smoothly on different devices and screen sizes. The interactive elements adjusted to fit various screen dimensions, providing a consistent and enjoyable user experience, regardless of the device. Every interaction was thoughtfully designed, ensuring an intuitive user journey.
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